Develop and supply sustainable solutions that replace polluting materials, optimize resource use and generate real value for Latin American industry.
About us Green technology
Green technology
made in Latin America.
Greenova is born in Mexico with a simple conviction: the region doesn't need to import sustainability. It needs to build it locally, with applied science, flexible manufacturing and a realistic commercial vision.
To be the leading technology center in LATAM for development and licensing of sustainable materials for mass consumer products.
Values
How we decide when no one's watching.
Real sustainability
We reject greenwashing. Every environmental claim is backed by external lab certifications and life cycle analysis.
Disciplined innovation
Applied science is our difference. We invest in continuous R&D and protect results with formal IP.
Collaboration
We operate as an extension of our clients' team, not as external supplier. The best formulas come from co-development.
Quality without excuses
Strict KPIs per batch, full traceability and technical guarantee. If something doesn't meet spec, we replace it.
Where we're heading
Executive roadmap.
Our 3-year growth plan: from product launches to regional expansion and consolidation as a technology reference in Latin America.
01
Year 1 Launch of
Launch of
new products
Development and market launch of our first generation of water-soluble films and anhydrous formulations. Validation with anchor clients in cleaning and personal care.
02
Year 2 Regional &
Regional &
national presence
Production scaling and commercial network construction. Positioning Greenova as a reference in sustainable innovation in Mexico and opening to Latin American markets.
03
Year 3 New product development
New product development
& expansion
Portfolio diversification with new technology lines (agro, supplements, hospital) and entry to traditional retail channels. Consolidation as a regional technology platform.
Team Science, operations and
Science, operations and
commercial strategy.
The founding team combines experience in polymer chemistry, surfactants, rheological modifiers, efficient formulations across different industrial branches, industrial operations and financial strategy. A complementary group focused on executing.
Technical Direction
CTO · R&D and Production
Responsible for technology platform, pilot lab and transfer to production.
Operations Direction
COO · Supply chain
Manufacturing coordination, quality control, logistics and process scaling.
Executive Direction
CEO / CFO · Strategy and finance
Investor relations, commercial strategy, international expansion and corporate governance.
Plus the technical and operational team supporting each project. Total: five people full-time, with extended network of manufacturers, regulatory consultants and advisors.
ESG commitment It's not a department.
It's not a department.
It's the business.
Positive environmental impact is not a section in the annual report: it's the entire value proposition. Every unit we produce replaces a plastic bottle, reduces water transport and eliminates post-consumer waste.
We measure and report tons of plastic avoided, logistics emissions reduction and compliance with relevant SDGs (6, 12, 13, 14).
SDG 12Responsible consumption and production
SDG 13Climate action
SDG 14Life below water
SDG 6Clean water (anhydrous technology)
Want to meet the team in person?
We receive scheduled visits at our Guadalajara facilities.